Value creation

By understanding human motives, we are able to build relationships and lay the foundations for growth. You can only set people in motion once you know what really moves them.


MVCM works and has worked for great organizations and brands, including:

  • AVRO
  • Business Lease Group
  • Eye Wish 
  • Ford Nederland
  • Gardline
  • Hartstichting
  • IQI
  • Jongeneel
  • MAN
  • Nuon
  • Pearle Opticiens
  • Pokon
  • PontMeyer
  • RAI Vereniging
  • Smit & Zoon
  • Smit Lamnalco
  • Welkoop


MVCM delivers custom-made solutions. Our advice is fully tailored to our client’s needs, and our workshop approach guarantees strongly supported results. 

MVCM is the consultant of choice for product portfolio, brand architecture, innovation and culture-related projects. Especially, we are sought after for our expertise in dealing with brand positioning challenges. As we see it, a positioning project consists of three phases, each comprised of one or more steps.