Value creation

By understanding human motives, we are able to build relationships with all stakeholders and lay the foundations for growth. You can only set people in motion once you know what really moves them.


MVCM works and has worked for great organizations and brands, including:

  • Business Lease Group
  • Eye Wish 
  • Ford Nederland
  • Gardline
  • Hartstichting
  • IQI
  • Jongeneel
  • Nuon
  • Pearle Opticiens
  • Plantlab
  • Pokon
  • PontMeyer
  • RAI Vereniging
  • Royal IHC
  • Samenwerkende Gezondheidsfondsen
  • Smit Lamnalco
  • Welkoop


MVCM delivers custom-made solutions. Proficient in brand positioning challenges, our advice is fully tailored to our client’s needs, and our workshop approach guarantees strongly supported results. As we see it, a solid positioning project consists of three phases. Depending on the challenge, but always focused on value creation, MVCM delivers strategic expertise and support all the way.