Value creation
By understanding human motives, we are able to build relationships with all stakeholders and lay the foundations for growth. You can only set people in motion once you know what really moves them.
Clients
MVCM works and has worked for great organizations and brands, including:
- Business Lease Group
- Eye Wish
- Ford Nederland
- Gardline
- Hartstichting
- IQI
- Jongeneel
- NOC*NSF
- Pearle Opticiens
- Plantlab
- Pokon
- PontMeyer
- RAI Vereniging
- Royal IHC
- Samenwerkende Gezondheidsfondsen
- Smit Lamnalco
Customization
MVCM delivers custom-made solutions. Proficient in brand positioning challenges, our advice is fully tailored to our client’s needs, and our workshop approach guarantees strongly supported results. As we see it, a solid positioning project consists of three phases. Depending on the challenge, but always focused on value creation, MVCM delivers strategic expertise and support all the way.
About
Maarten Verhoeven made his mark in the world of marketing and communication. Working for Saatchi & Saatchi and Euro RSCG, for over 20 years he has serviced national and international A-brands such as Burger King, Rabobank, FBTO, Pearle Opticiens, Peugeot, Philips and many P&G brands. In 2003, he started MVCM, focusing today on value-creating strategies from a stakeholder’s perspective.
For more than ten years, Maarten worked as guest lecturer of Marketing & Communication at the Marketing Department of the University of Tilburg. For eight years – unfortunately the maximum term – he was a member of the Supervisory Board of the Dutch Kidney Foundation (Nierstichting).
He now spends his free time on photography, travel and the Little Smile Foundation - making children’s lives more promising by supporting small-scale projects in developing countries.